GOT LEVERAGE IN YOUR BUSINESS?
Copyright © 2005 by Sue Seward. All Rights Reserved.
(***You may copy this article using attached bio below)
What is this concept called LEVERAGE in a network marketing business and how does a person actually get it?
You know, when I started in this profession over 14 years ago, I didn't have much LEVERAGE to speak of. Geez -- I didn't even know what that word meant.
No one talked about LEVERAGE much back then.
All we really heard about was all the 'boo coos' of money you could make in MLM. It was really hyped up as a way to get rich really quick and because of this the Network Marketing industry has been called a pyramid scam by some. Ever heard that before?
This skepticism is caused by all the hype. The skeptics don't really understand the industry or that it can be a very lucrative profession when people are taught how to build a Network Marketing business properly!
LEVERAGE is the ability to earn a passive residual income off the business building efforts of other people, even while you're not working.
J. Paul Getty, the oil industry billionaire, said, "I'd rather have 1% of 100 people's effort than 100% of my own." Network marketing guerrillas recognize the power of this philosophy and put it to work for themselves
Experiencing it is the icing on the cake! It's the ultimate sign that all your efforts are being multiplied!
To see it happening for other members with your team is even more rewarding.
I recently received an exciting email from a woman with my 'sales force' telling me they just purchased a new home - all because of this beautiful concept called LEVERAGE in her MLM business.
Some people spend so much time boasting about how much money they'd like to make in their business. Unfortunately they don't know how to make it happen. They don't take the time to really understand the importance of true LEVERAGE. They don't understand about having to work really hard in the beginning to build something to achieve the leverage that will give them freedom in the long term! Most of the time it's because no one has actually explained or taught them how to obtain leverage.
This is the KEY concept which separates MLM from most other businesses. The fact that network marketing helps you LEVERAGE your most important asset which is your time!
Here's an example of what happens when you LEVERAGE yourself. You go away on a vacation to a beautiful island with crystal clear blue water and white sand, enjoying your family and friends for several days with no phones, no emails, no cell phones, no business activity whatsoever and when you come back...
You discover that all these new business partners have joined your business team! Your 'sales force' has been multiplying while you were away relaxing on the beach! Then you receive a check in the mail for their efforts because you put in the effort to build this team! I've even heard someone call it ?coconut money'!
You want some of that right?
What's a business team? These are independent business owners all working for themselves only unlike a traditional business you benefit too!
Doesn't that sound better than YOU doing all the work YOURSELF?
It's the business team you build that makes this powerful force called LEVERAGE possible.
Without a growing business team, you're not only working for yourself, but also all by yourself. You're doing all the work just like you would be if you were self-employed. Self-employed people have no leverage do they?
For anyone who's read Robert Kiyosaki's The Business School For People Who Like Helping People, he talks about the 'E quadrant' (Employee), the 'S quadrant' (Self Employed and Small Business owner), the 'I quadrant' (Investor) and the 'B quadrant' (Business owner).
When you're in the 'S quadrant' as a small business owner, you're doing all the work yourself or managing employees. Kiyosaki calls the 'S quadrant,' "The home of the rugged individual, the John Wayne quadrant of business."
We have a friend we visited with while on vacation a few summers ago. As a small business owner, he couldn't visit for very long because he doesn't have anyone to work for him while away. He hardly ever goes on vacation and never quits working for more than a couple of days at a time. If he does he loses money!
Unlike those of us in MLM, our friend doesn't have a business team growing while he's away. His business depends on his efforts. He has to manage his employees. He's got no FREEDOM.
If you're the typical 'S quadrant' small business owner you don't have the luxury of leaving your business alone. If you shut the door of your store or you're not there for your service business, what happens? There's no business, no clients, no 'sales force' multiplying, no income because you've got no leverage. No leverage No Freedom!
On the other hand, according to Kiyosaki, "Network Marketing is a B quadrant business."
When you put together a 'sales force' of like-minded business owners, all with the same goal of LEVERAGING their business and their lives, something wonderful starts to happen! The business starts to multiply, multiply and multiply some more. This happens without you even being there! I have a sales force that is literally multiplying on it's own because of the efforts I put in many years ago. There were many people with this sales force that attended a recent company event. I wasn't even present at this event yet still receive a nice check in the mail every single month because of the efforts of these business people!
You can literally make money while you're sleeping! I know I do because I have a sales force multiplying in Australia and while I'm sleeping it's the NEXT DAY downunder!
The business starts to take on a force of its own. Everyone knows what to do because the business owner whom you show how to get leverage, in turn shows other business owners how. This skill continues to be passed down to the next business owner and so on and so forth until the business grows bigger and bigger, multiplying endlessly and continuing to give you leverage!
So, the next time you decide to take your family on a much-needed vacation, you can really relax because you'll be LEVERAGING your time. The 'sales force' you put together will keep on multiplying while you're away giving you FREEDOM to spend time with your loved ones.
We've all heard the saying, "Time is Money," right? LEVERAGING your time puts money in your bank account!
The BIG question people ask is, how do I build a business team like this? How do I build a business that pays a passive residual income for something I do one time? The next BIG question is, how long will it take to get this leverage?
Well, it certainly won't happen overnight. It could happen much sooner rather than later if you find a mentor or coach that has actually created LEVERAGE already themselves.
That means you must be teachable and willing to follow a system that will eventually multiply your efforts. What that means is letting go of total control and the habit of doing it ALL yourself.
Doing it all by yourself doesn't multiply and create LEVERAGE.
No LEVERAGE No FREEDOM remember?
It's important to give your business time to develop, be coachable, motivated, consistent, determined, patient, willing to constantly learn and grow, do not quit and most of all be a team player. Plug into self-development trainings, books and seminars. That's how you'll get this fantastic concept called LEVERAGE both in your business and this will consequently bring FREEDOM into your life.
If you're interested in getting Leverage too Email firstname.lastname@example.org with your mailing address, phone number and why you would like to GET LEVERAGE in your life!
Home Business Developer&
Internet Marketing Coach
Sue is a wife, mom, entrepreneur, full time career earner in Network Marketing and Direct Selling coach, who has been making connections from home online since 1996. She is also a public speaker and published author of numerous print and electronic articles as well as coauthor of the book 'Build It Big: 101 Insider Secrets From Top Direct Selling Experts'. Find out how to subscribe to her Networking -101 eCourse at http://www.MLM-Online-Marketing-Coach.com