Many of our customers look to SEO (Search Engine Optimization) experts they find on the internet with the hope these experts can get their site listed high on search engine result pages. From our experience, many of these SEO experts aren't able to deliver what they promise. If you find an expert and they say any of the following things, you should begin to question their expertise:
- Your site needs Meta Keywords or a different set of Meta Keywords- Most search engines (including google and bing) don't look at the Meta keywords on a site and haven't done so for a very long time. Why? Because the keywords aren't visible to end users of the site and the search engines care about what people can actually see.
- Your site fails a W3C validation scan - Most sites on the internet fail these scans (including big names sites, like Google, and Amazon). Search engines don't care about whether your site validates. If your site is visible and looks correct in a web browser, that is all that really matters
- Your site needs a non-standard Meta tag added to it (like meta follow, etc) to get search engines to pick up your site - Search engines only use the Meta Description tag (and not every time) to give a description of your site in search results. Any other meta tags on the site are ignored
- You need a robots.txt file on your site so search engines know what pages to index - Search engines use robots.txt files to EXCLUDE content from your site, not for any other purpose.
- We're going to get you lots of links to your site which is going to boost your "link juice" - Watch out for SEOs that sell you "high quality" links. Many of these links are going to come from link farms which is going to immediately get you blacklisted
If you ever have any questions on SEO or how to optimize your site, feel free to contact our support team. We can usually help address any misinformation an SEO "expert" will try to sell you.